ACTUALITE |
22.11.2001
Football and UNICEF unite to say yes for children
Today, is the International Day of the Rights of Child, marking 12 years since the signing of the United Nations Convention on the Rights of the Child in 1989. At the United Nations in New York, UNICEF and FIFA (the world governing body of football), announced a global alliance for children. FIFA will dedicate the 2002 World Cup to children under the banner o``Say Yes for Children.``
This is the first time a World Cup has ever been dedicated to a humanitarian cause. The alliance will call for: Changing the world with children: A major focus of this alliance will be to put children at the forefront of people’s minds and get people involved in changing the world with children. These key messages will be promoted in various ways:
Say Yes for Children: The partnership will publicize the Say Yes for Children
campaign, which urges people everywhere to pledge their commitment to 10 essential
actions needed to improve and protect children’s lives, and to vote for the top three
actions they think are most important. To date, over 43 million pledges have been
collected worldwide via the Web and paper ballots. The campaign was launched in
April and is spearheaded by a partnership of children’s rights organizations seeking to
build a Global Movement for Children (GMC). In Tanzania the Say Yes for Children Campaign was launched by the President Benjamin William Mkapa in April when inaugurating the Tanzania Movement for Children. Tanzania preliminary results are attached with this Press Release, and can be obtained in www.netaid.org. You can also Say Yes to children by pledging your support through www.gmfc.org
Football making a difference for children: Young people will be featured during 2002
World Cup events and festivities. At every game, children will lead the players on to
In addition, a series of TV spots are being planned with top footballers expressing their
I am very much looking forward to this cooperation with UNICEF, FIFA President
Joseph S. Blatter said. It is FIFA’s obligation as a global sports organization to help
children all over the world, because football offers fun and hope based on tolerance, respect and fair play.
We are very excited about this partnership with FIFA, said UNICEF Executive
Director Carol Bellamy. It is not the first time that UNICEF and football have joined
forces. The game has been helping us to ‘Kick Polio out of Africa,’ and several of our
Goodwill Ambassadors are current or former football stars who are working tirelessly to build a world fit for children.
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